Understand Your Marketing Competition

If you really want to make success in online business or online marketing you just have to understand your competition and figure out are there any weak spots within their campaigns. It is not an easy task, that is for sure. It is not easy, but it is crucial for future of your internet business. If you fail to beat your competition, you will always be behind your biggest rivals. In other words, you will fail to make some serious money. So, one of the first thing you have to do here is to make a proper research about your main competitors.

You can make your life easier with a little help of the Internet. So, let’s say that you are running an e-commerce site, which is focused on dog food products. As you already know, this is a highly competitive market and you will have to make some series job if you want to be on the top.

The first thing you should do is to type your keywords and see at least first page of the results. This will be you goal and these websites are your main rivals. In the very beginning, we recommend you start with checking their on page optimization. If all these websites have keywords in website title, page title and meta descriptions, this means that they are optimized for your keywords. In other words, you are dealing with serious online marketers. So, what is the solution. You just have to copy their strategy and to optimize your own pages.

In the next step, you must check their link profile. There are many great online tools for this job, but the main trouble here is that the best ones are very expensive for individuals. Fortunately, you can always use trial version or limited version to see what your competitors are doing out there.