What Online Marketers Can Learn From Sport?

In the US, a major hit is Snapchat, and it began to be used in any sport. In short, Snapchat is used by younger generation, and clubs and brand will try to “take” them in near future. Currently, the trend began to follow and Stanford University, and all Stanford athletes get instruction to use it. Focus is in the pictures from the trip, relaxation training, the gym and the other things that others cannot see.

With this marketing trick, Stanford ended up in the mainstream media, and predicts how this trend will expand to other clubs brands. Try this with your personal brand.

The aim of the clubs is in better connection with the fans, but many do not realize that the fans want te same thing. Because of that, the clubs have to include supporters in whole story.

Thank them for their support, invite them to play a game with their favorite players and share it with everyone. Answer on their questions and comments on social networks; it means lot to fans. Or as Mathew Baxter from Liverpool said: “Our goal is to talk with fans on social networks, not just the post content”. You can try this with your business promotion and you will be very surprised with results.

Share their photos and videos that are recorded in the game with other fans, show that you care about them.

Unfortunately, many brands of clubs trying to "build" numbers, but then there is no interaction. It is obvious that interaction with fans brings more impressions and leads to a "healthy" growth of the brand on social networks.

Liverpool is the first club that started social networking with fans. Liverpool now publishes their content in 20 languages ​​and 40 different platforms, and the interaction is constantly includes 40 million fans.