Why We Need Marketing?

Making and developing some product or service is not the most important thing for company or individual businessman. This thinks only people who are not familiar with the modern business trends. The most important thing is how to present and market certain product or service. It is not just our opinion. Some of the most influenced CEOs on the planet also thing like that. One of them is founder and the CEO of the Nike Inc. Phil Knight. And when person like Knight say it, this have to be something biog. And it is. Marketing and promotion have become more important than production itself, especially in these days of the mass production.

Consumers have an opportunity to get in touch with certain products because of the marketing. In addition, it is a reason for the healthy competition between the brands and manufacturers. In the end, consumers will get better products because all producers will try to beat the competition with quality or lower prices. It is all connected.

This is also fair because even the smaller players on the market have their chances thanks to the marketing. Without advertising and marketing, only the biggest players will have the success. The situation is quite opposite in the reality. Today, we have a dozen of individuals that make a billions from their homes. This is the power of the marketing.

At the end, marketing is also connected with the innovation, design improvements because people are used to buy only the latest products. This is how things functioning in the modern business. We can thing about it whatever we want, but the marketing the spine of the business today. According to experts, it will be in the future.