Instagram Advertising

Could Instagram Advertising medium be a good alternative to Facebook Advertising?

Even the brands and eCommerce providers are hesitant, but Instagram is catching up. More and more people are using Instagram to disseminate information, why not you or your company? In the following article you will learn which two variants are common for advertising on Instagram. 1. interactions by tagging & Hashtags IKEA PS: Instagram website from Instinct on Vimeo

On the one hand there is the call to the community via tagging (labeling) and via the hashtag (keyword name) own upload photos, which are then integrated into the own channel or your own website. In Switzerland, for example, shows the startup Dilly Socks impressive, but IKEA is a pioneer when it comes to the application and the sales via Instagram. However, it is not just called sales in the foreground, but the interaction with the brand. A purchase is, at least for now, is not directly possible, there is a lack of "buy now" button. 2. Own Commercial Instagram Channel There is also the opportunity to advertise in their own Instagram Channel. However, this possibility is still in beta testing and rollout unlikely before the summer of 2015, but the greater the pressure on facebook, the faster it could be done! Instagram Advertising own community-build As long as this advertising function therefore is not yet mature to Marketeer do in eCommerce well to expand its own community and fan base, because Instagram is currently one of the fastest growing platforms in social media, as evidenced by the following figures. It should be said: Facebook has been around since 2004 Instagram only since 2010 Facebook is currently growing at between 20-22% even for the year and reported last year, around 2.5 million branded Posts Instagram had in the same time some 490,000 such ads, but grows by about 50% Facebook lists about 6 billion actions (I like it, comments or parts). Instagram recorded around 3.5 billion actions (I like it, comments). Facebook had an average of about 2,390 actions per Branded Post Instagram had an average of about 6,930 actions per Branded Post Instagram Advertising-31 Whence comes this raging growth rate? Derive the following three conclusions: The so-called fire-activity is growing faster than on Instagram on Facebook, which, although not surprising, since Facebook is already somewhat saturated. However, the interaction rate, which is almost three times as high on Instagram amazed. Whether this interaction rate can be transferred to the Advertising sector remains undecided.