Space Tourism and Marketing

When it comes to the efficiency of the marketing and the universe, one area is particularly representative. This is, without any doubt, space traveling and space tourism. You do not believe?

Thanks to the aggressive marketing campaign that was conducted in several ways and platforms, traveling to the space became one of the most desirable things among the people around the world. It seems that everyone wants to jump into spacecraft and go outside the Earth’s atmosphere. Yes, a lot of people market the space as their most wanted tourist destinations.

One of the first companies that offered this arrangement is famous Virgin Galactic. There is one information that proves how their marketing campaign was successful. In a short period of the time, over 500 people have signed and reserved the seat into Virgin’s spacecraft SpaceShipTwo. If we are talking about money, and we do because marketing is always about the money (no matter of the currency), this is around $200.000. Wow, not bad for one single flight.

This is not all. We have other players in this race. The big money race, we would add. The main Virgin’s competitor, XCORE Aerospace, has already said the price for the suborbital flight. This pleasure will cost you approximately $95.000. Their Lynx spacecraft is rocked powered device that has ability to maneuver horizontally when it takes off and lands.

Some companies use the benefits of the space travel campaign to gain their own marketing goals. For example, Unilever Group from the Britain bought 22 tickets, which they will give for promotion their own products. How clever is that.

As you can see, these companies recognized the potential of the space tourism and they started a huge, powerful campaign for even better results. Product or service itself is not enough. The second key ingredient is marketing. The third is luck.