The Power of the Mystery Marketing
The less is more; it is a motto of the “mystery marketing”, the special promotional strategy that affects the human mind with a little help of the secrecy and certain dose of the misty and unknown drama. This strategy is directly connected with the present reality, where we have too much information and where the privacy is the forgotten value.
The secret code word is Instagram
It is time to showcase your business to the world. Don’t stop at Facebook or Twitter. Harness the incredible power of photos. Photos can tell stories and attract interest and unlike the images of other social networking sites, the simplicity of the platform allows for the image to stand-alone. There are no banners or competing ads, just your image and the story it is trying to tell. Now that is a reason to start your business on Instagram,click here to find out more.
These circumstances are not something that helps the marketers. Just the opposite. It seems that it is impossible to find out something new that would attract the attention of the certain group of consumers. People have become insensitive for the commercials, which bombard them at every corner. If you want to have an effective marketing strategy these days, you have to be creative and to stand up from the average.
You have to be provocative and intrigue- you have to know the secrets of the mystery marketing.
This is exactly what Beyonce, J.K. Rowling and Daft Punk did in the promotional campaign.
The first from this list, popular singer Beyonce, sold 1,000,000 (read million) copies of her album in just six days. Her strategy was very simple, but effective. In opposite to the million dollar campaign, she decided to release her album in total silence. No one knew about it. After the fans realized that the album is available in the music shops, the whole stock was sold in less than 24 hours.
Here is another example. The famous author of the Harry Potter J.K. Rowling published her novel “The Cuckoo’s Calling” under the fake name. No one was paying attention on this book, until someone realized that Rowling wrote it. The novel became bestseller and the first on the New York Times list of the most wanted books.
You see how less becomes more these days. Learn from the best and try to creative as possible.
