Conspiracy as a Marketing Tool

If you want to have profitable business, you must have a great story. The product is on the second, or even on the third place in this hierarchy. The story and buzz about some event is the most important, because people simple love interesting and unusual stuff. If you succeed to make them to believe that they are a part of the story, than you, my friend, have a golden nugget in your hand.

The conspiracy theories can be a great example of using interesting and unusual stories for Marketing and profit, of course. Let’s take a small and isolated village in the Scottish mountains for example. But how to Market it and what is the Best way to do so - here is a Suggession you will not want to miss -

Engage. Create. Relate. Intrigue. Instagram can help your business do all of these. With countless ways of utilizing Instagram’s huge following for marketing purposes still being thought up the time is now to get involved. Face it; your business needs an account today. Read on to be thoroughly convinced.

The place we are talking about is Loch Ness. Do you think anyone would know about this village that there was not famous Nessie monster from the local lake? Of course not. Today, this small city is important and popular tourist destination, not only in Scotland, but also in Europe.

A millions of dollars are spend there every year. And why? Because of the nature? Although the landscape of that area is fascinating, the answer is no. Is it because the history and architecture? We must say no and no again.

It is all because the famous Loch Ness monster. The local folks have recognized the potential of this old myth and turned it to their advantage. They are now just ordinary peasants from the Scottish mountains; they rather prefer to call them businessmen and tourist workers these days.

As we can see, you do not need to have a product to be successful in the business, the product in the real meaning of the term. Only thing you should have is a good story and ability to present it in the right way. That is exactly what folks from the Loch Ness did. They were smart and cunning enough. Same as the majority of the theorists of conspiracies.