It is Time NASA would Market their Projects

How to Market a NASA Comet Landing Project Great competition regularly takes place between scientists to try to get their missions prepared and launched by NASA. And in order to be seriously considered, one's project must be well-marketed to those in charge.

In the current era of extremely tight budgets, NASA has moved away from the costly manned missions toward smaller, cheaper, yet more powerful unmanned spacecraft. With the recent and continuing success of the European Space Agency's (ESA) Philae lander on Comet 67P/Churyumov–Gerasimenko, NASA should be very interested in planning a mission to a comet, for success always brings good press. Companies all around the world are using effective email campaigns. What have they learned that NASA Heavewnt Yet Learned? That this low-cost marketing strategy can be easily tracked to build data on demend - and Thats Exactly what NaSA might need now.... and what cabn save the Future NASA projects. It is time to build NASA to usethis channel - email marketing . Beter start today. NASA has always prided itself on getting its goals in space accomplished before any other nation. Regarding landing on a comet, this will not be possible. So instead, NASA will need a project that can perform its mission better than the ESA has already done. For example: • The proposed lander will have better, more reliable thrusters (which failed aboard Philae) and an improved backup system should the thrusters fail. • The lander will carry a larger array of instrumentation than the Rosetta mission carried for more surface and atmospheric analysis. • While this is obviously difficult, better landing guidance instrumentation will keep the lander in the sun (where Philae failed) and transmitting data more efficiently and for a longer period of time. • A mission proposal will have to assure NASA that the mission and the data collected will be visually friendly toward the taxpayers back home. NASA must be able to splash pictures on the evening news every night (as it did with the Mars Pathfinder in 1997). This kind of publicity can't be bought for any amount of money, and any project that can offer this will certainly be attractive to NASA. Overall, any proposal must convince NASA that they are still the greatest space agency in the world. It must also ensure that data collected is valuable, informative, and potentially useful in aiding other missions into the future, no matter the destination or time frame.